The dictionary definition (amongst others) of Trust: "A person on whom or thing on which one relies."
Trust is amazingly simple: Trust is created by consistent behavior. You can't create trust, but your behavior can, and will!
In business, your most valuable asset is the 'trust' that people have in your consistent behavior. I call this invisible asset your 'Trust Bucket'.
When you act consistently, you build trust, when you don't, you destroy trust. It is always easier (10 times easier) to destroy trust than to build it.
Trust is difficult to quantify, and most people are not even aware that they are reacting to their trust in you.
However there are some danger signs that you can look for:
If you have clients or customers (or others) that seem to be drifting away from a relationship with you, they may have discovered a leak in your 'Trust Bucket' that you may not be aware of.
If you hear some 'gossip' that sounds negative (it is almost always negative!), you have probably violated your trust in some way.
When people start to say 'I don't understand why they did that' about you or your company, they are expressing a distrust.
So how to you increase your 'Trust Bucket' and regain their confidence? You have to act consistently!
How do you do that? One of the most effective ways to engender trust (particularly in an organization) is to publicly state your expected behavior.
An example: The small package carrier FedEx states that their overnight service will 'guarantee delivery by 10:30 the next day'. They try really hard to meet that commitment, and their customers trust them to do that.
So, you can state your customer/client commitment as an organizational policy, and instill it on your staff (most especially including yourself!), and you will begin to fill up your 'Trust Bucket' (surprisingly quickly!).
How can I help you to implement a 'trust policy' for your business? Let's meet for a cup of coffee, and we will together figure our how to fill your 'Trust Bucket'!